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Taking Split Testing to the Next Level
By Peter Ansbacher, iContact Strategic Advisor In a recent post, Harry talked about three kinds of Valuable Split Tests you can perform. If you get into a rut, it might be a good idea to think outside...
View ArticleBreaking Bad: Habits That Damage Your List Health
By Brandon Allen, iContact Strategic Advisor It’s hard to discuss modern television dramas without hearing someone bringing up “Breaking Bad.” Its cult following somehow is trained to bring up the show...
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Putting It to the Test
By Harry Kaplowitz, iContact Strategic Advisor I was always taught in journalism school to check the facts. “If your mother says she loves you,” I recall professors reciting, “check it twice.” For...
View ArticleWhat Football Can Teach Us About Email Marketing
By Harry Kaplowitz, iContact Strategic Advisor You might have heard that some football games were played this weekend. And in a couple of weeks, they’ll play one more for a very shiny trophy. Without a...
View ArticleNew Year Marketing Challenge
By Monica Sims, iContact Senior Marketing Manager Have you made a New Year’s resolution for your online marketing? Eleanor Roosevelt said, “Do one thing every day that scares you.” Now, I don’t think...
View ArticleSuccessful Email Marketing — Rule #8 — Test
By John Hayes, iContact Business Development Executive You might already consider your email marketing to be pretty successful, but that doesn’t mean it couldn’t be better. Take time to split test your...
View ArticleA/B Split Tests Not Yielding Meaningful Results?
Written By: Greg James & Forrest Boaz, iContact Account Managers A/B split tests will not yield meaningful results if you lose sight of what you are testing. Many marketers measure the success of...
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